Job Listing Detail

Global B2B Digital Marketing Manager

Location: North Carolina
Date: 2/1/2018

We are working with a highly successful Global Manufacturer selling into the Textile and Apparel Industry world-wide.

To be considered for this role, you must have B2B experience. The Global B2B Digital Marketing Manager is responsible for building and driving demand generation through digital acquisition and nurturing campaigns including content marketing and targeted marketing campaigns.

Key Responsibilities and Functions:
• Develop global digital strategy to increase new customer acquisition through multiple digital channels, improving channel performance and driving growth
• Implement the acquisition strategy leveraging internal and external resources
• Develop a digital customer content nurturing program in partnership with channel marketing and sales partners
• Measure and report performance of all digital marketing campaigns and assess against goals to drive ROI
• Glean digital insights to influence marketing and sales strategies to accelerate growth
• Define best practices, standards and processes to drive successful demand generation campaigns
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Collaborate with marketing and program teams, agencies and other vendor partners in developing and executing plans

Education:
• Bachelor’s degree required

Experience:
• 5+ years of experience in B2B performance or digital marketing
• Proven experience creating and executing integrated B2B digital marketing campaigns, including reporting and creating presentations for stakeholders

Skills/Competencies:
• Solid knowledge of B2B, email and/or digital marketing
• Strong analytical skills to derive meaning from data for insights, troubleshooting and reporting
• Excellent written and verbal communication skills
• Ability to build solid cross-functional relationships and work with all levels within an organization
• Self-motivated and able to prioritize and manage multiple tasks with varying deadlines
• Ability to effectively manage relationships with external vendors and consultants

Other:
• Some travel may be required but will most likely not exceed 15%

All Candidates must be able to provide work related references.

If you're a candidate and would like to submit your confidential resume, please use resumes@rushandcompany.com. We will contact you if your qualifications match any of our current job searches.

 

Rush & Company is a full service Executive Search Firm that specializes in the Soft Goods industry. Included in this industry are the apparel, home furnishings and industrial markets. We work in the fiber, fabric and fashion industry with clients and candidates located all over the world

If you're a candidate and would like to submit your confidential resume, please use resumes@rushandcompany.com. We will contact you if your qualifications match any of our current job searches.

Senior Leaders

Rick Rush

President

  • Rick@rushandcompany.com
  • Melissa Rush

    Senior Executive Recruiter

  • Melissa@rushandcompany.com
  • Ashley Higginbotham

    Senior Executive Recruiter

  • Ashley@rushandcompany.com
  • Kimber McFadden
    General Manager,
    Nonwovens & Industrial Textiles
  • Kimber@rushandcompany.com
  •  

    Shelly Barton
    Kristen Bowser

    Senior Executive Recruiter

  • Kristen@rushandcompany.com
  • Shelly Barton

    Senior Executive Recruiter

  • Shelly@rushandcompany.com